For Casimoda we were able to provide the rebranding, with a completely new house style and logo. In addition, we have designed brand activation and a new website. Who catered even better to the young girls who want to appeal to Casimoda.
Web design (design)
Strategy & Research
From the strategy sessions it became clear that a new demographic had been found. With this clear focus on the target group and how it could be achieved, we started the new positioning. With sweet colors and positive messaging, the target group is hit even better. In addition, this formed the basis for using other channels such as influencers and social media campaigns.