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Samara Liveaboard

The case

Established in 2013, Samara Liveaboard is one of the pioneers of sailing in the Komodo Islands and continues to take people on unforgettable journeys as well as escape the hustle and bustle of the city and everyday life - with their unique homey style of sailing, making Samara your home by the sea. 

The friendliness of the crew, the attentive service, the quality of the products, the use of local ingredients and the genuine Indonesian hospitality are all important components at Samara. These combined with a well-kept and comfortable boat ensure a perfect trip on the water.

Services

Brand strategy
Positioning
User Stories
Brand Identity

Branding
Brand name
Brand Proposition
Brand Promise

Logo design
Visual Identity
Brand activation

Digital
Webdesign
Landing pages
E-commerce
Conversion optimization

Strategy & Research

In the strategy sessions it soon became clear what was important to Samara and how she distinguishes herself from the competition; the hospitality. While competitors throw in luxury, the locations on Komodo and the boat itself, Samara focuses on the experience. A crew that makes you feel at home, but more important; at ease. Within the strategy all sides have been added to reinforce this experience. This way the ideal customer can be approached effectively.

 

Professional
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Homey
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Helpful
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Caring
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Branding

Digital

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