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Segoya Silver

The case

Segoya Silver is a lifestyle jewelry brand that does not focus so much on the jewelry itself. But offering a fair service and product. For example, they give the spotlight and part of the turnover to a relevant charity every month, they promote to give back and show "full transparency" where the jewelry is made and what the production costs are. With full credit for the heritage and designs of Segoya; the age-old silver tradition on Bali.

Services

Brand strategy
Positioning
User Stories
Brand Identity

Branding
Brand name
Brand Proposition
Brand Promise

Logo design
Visual Identity
Brand activation

Digital
Webdesign
Landing pages
E-commerce
Conversion optimization

Strategy & Research

Segoya wants to do it differently. With a mission to make luxury handmade jewelry accessible, they want more transparency and less mark-up on prices. They do this by removing the middleman and not spending an unnecessary budget on “pushy” advertising or offers. Segoya's passion is empowering women, through women. An honest product that stays with you. 

Accessible
0
Warm
0
Honest
0
Personal
0

Branding

Digital

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